Travel Insurance

TravelInsurance.com.au drives 22.6% more insurance quotes as cost per quote falls by 38%

Goals

Understand users’ intent when searching for TravelInsurance.com.au
Drive higher volume of insurance quotes
Reduce cost per quote

Approach

Adopted in-market audiences in Google Ads
Optimised search ads according to audience needs
In the highly competitive insurance market, TravelInsurance.com.au is always aiming to improve their performance marketing tactics. Their goal is driving higher volumes of insurance quotes at a reduced cost per quote. TravelInsurance.com.au set out to understand the intent of users searching for the brand in order to then optimise ads according to audience needs.
With a better understanding of their needs, TravelInsurance.com.au delivers tailored, relevant ads to core consumers.

About

Premium Travel Insurance comparator

The conversion rate improved by 25% and cost per click dropped by 27%.

Significantly, TravelInsurance.com.au drove 22.60% more quotes while the cost per quote came in well under target, in fact decreasing by 38%.

+
23%
more quotes
+
25%
Improved conversion rate
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27%
Reduced cost per click
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38%
Decreased cost per quote

Our Clients Say

Conversion Digital pull back the Kimono and provide the executive with a profound understanding of risk and impact to platform innovations and transformations
Geraldine Davies
CMO, Nissan

At Conversion Digital we are all about long term relationships. We care about our clients, and understand that their success is our success. We work to become an extension of their own digital department. We strive to deliver ROI from every campaign and love nothing more than helping our clients grow to become the dominant brand in their space.

We partner with our clients and get to know them like family to really understand their business in detail. Then we focus on delivering results and driving conversions that are in line with our customers objectives. It’s in our name CONVERSION Digital!

If we sound like the right fit for your business, get in contact now to partner with us on your digital journey!