With the number of online shoppers across the globe still rising, all businesses must look ahead and set an online store to market their products and services. There are various leading e-commerce web development solutions available, like Magento, Shopify, WooCommerce, and more. They facilitate the difficult task of creating a user-friendly e-commerce website.
Magento is known as an e-commerce platform, designed as an open-source technology. It provides numerous features such as shopping cart systems, maintaining content and functionality, catalog management along with many others. Even Nike, Samsung, Coca-Cola, and many other famous online retailers are using Magento at this moment. As the platform contains 4.55% of e-commerce market share, this makes it one of the first five e-commerce platforms, as it holds around 150,000 websites.
Magento is the complete solution for developing an e-commerce website that matches your brand and products. A Magento e-Commerce development company is able to build a great online store using a collection of features such as Magento debugger, EcomDev PHP unit, simple template path hints, multi-tiered search fields, and many more. These outstanding features and other functionalities of Magento convince e-commerce businesses to prefer Magento over other e-commerce development platforms.
Let us now discuss a few reasons to use Magento for your e-commerce business.
• Accessible website development
• Multiple website management
• Large Magento community
• Open-source platform
• Great performance
• Easy payment options
• SEO-friendly platform
• Enhanced mobile experience
• Third-party integration
No matter the size of your business, you can build your online store using the basic features of Magento and then switch to a more sophisticated custom version when your business takes off. Magento was designed especially to be an e-commerce solution. It proposes a lot of amazing features that assist developers to create a user-friendly e-commerce website with ease.
Let’s examine in detail why Magento should be a great choice for your e-commerce website or your future online store.
1. Accessible website development
Affordability is an essential factor to take into consideration when choosing an e-commerce development platform. If you are searching for a swift and cost-effective e-commerce solution, Magento can be an excellent option. Magento website development is so affordable since cloud hosting reduces the cost of maintenance, monitoring, and hosting an e-commerce solution. The price is conditioned by the features you want, your location, and the Magento version you prefer .
2. Multiple website management
Applying a multi-store option on an e-commerce website is an excellent idea. If you want to use a comprehensive multi-store strategy on your online store, Magento is the best choice. Many online businesses prefer Magento for their multi-store plan that enables you to create and manage online shops from a single dashboard. It is the fastest way to add products to several stores, and this functionality is a time-saver and makes website development solutions more accessible.
3. Magento community
Magento has a vast community of committed developers, programmers, bloggers, project managers, and so on. If your developers are encountering any difficulty, they can connect with other community members. Thousands of forum members are associated with the community and they are well-equipped in giving proper guidelines and fixes for any distinct issue. What’s more, the Magento community constantly updates users about trends and the latest technologies.
4. Open-source platform
Magento is a free and open-source option, unlike other top competitors like Shopify, where you must pay access to the platform. The business solution permits online retailers to personalize websites aligned with their business preferences. When you hire a Magento development agency, Magento specialists will develop and support your Magento online store through Magento modules. Only by installing or developing Magento modules on the online store, the developer can further add new features for an impressive look and user experience.
5. Excellent performance
Magento is the clear winner when it comes to decreasing page load time, query processing, and other static operations. All these features ensure the high performance of your e-commerce website. Magento is also the main choice because of its thousands of extensions used for personalization purposes. You can effortlessly make your e-commerce website stand out just by adding extra customizations.
6. Payment options
The inclusion of most preferred payment systems on e-commerce websites is a necessity considering the improvement of user experience. Magento holds almost all the popular payment methods such as PayPal, Authorize.net, Google Pay, Amazon payment, bank transfer, cash on delivery, and other systems. When possible, it always provides shoppers with a variety of payment options for your online store so that your buyers can make online payments without any trouble.
7. SEO-friendly platform
Magento is an SEO-friendly solution that provides you with an advantage over other ecommerce platforms. The platform holds features such as SEO-friendly URL structure, sitemaps, positioning layer, URL requires, descriptions, and many others. The integration of SEO plugins and extensions can improve your website rank, so choose these features for creating a more friendly and easily crawlable website and for better SERPs.
8. Mobile experience
Today, more than half of online buyers use mobile devices to purchase products or services or place orders. Hence, you must develop a mobile-friendly online store. Luckily, Magento supports HTML5 to improve the shopping experience on mobile devices and also further adjust the image size and supports video. Simply put, , Magento can become the best alternative to developing an outstanding mobile shopping performance.
9. Third-party integration
When using Magento’s development platform, it is simpler to integrate other third-party services on your e-commerce website. This feature means including payment gateways, database applications, transportation, shipping, order tracking, and so on. Furthermore, the platform extends built-in Google tools such as Google Analytics, Google Checkout, and Google Base, which serve you to monitor your website’s performance.
Whether you have an already existing online store or intend to start one in the near future, always decide upon a platform that matches your budget and preferences. Magento solutions can be your top pick as Magento website development is more affordable compared to other platforms like Shopify and includes many incredible features at a lower development cost.
Moreover, if you buy Magento enterprise edition, you will acquire a range of valuable features such as segmentation with targeted offers, return management authorization, price and promotions, improved catalog management, a customizable CMS, and many more. All these ensure a better shopping experience. Any established business should focus on the Magento enterprise edition and choose Magento developers to create a scalable online store with features and functionalities that accommodate their business’ needs.
If you are decided to use Magento for your e-commerce business, we would love to help you grow to become the dominant brand in your domain as we strive to deliver ROI by creating a digital strategy that fits your requirements.
If you consider us the right fit for your business, get in touch today to start with us your e-commerce business!