Strategic SEO and content amplification
Smile Solutions is the largest private dentist in Australia, with 90+ dentists on the team.
- Search Engine Optimisation
- Content Strategy
- Paid Performance
The challenge
Smile Solutions website was penalised by the Google Medic update in August 2018 and lost 80% of its rankings — even for its own brand.
The solution
Penalty assessment and SEO Re-engineering we successfully removed the penalty within three months of starting and reinstated Page 1 rankings and continue to drive accelerated growth.
The results
Successfully removed their Google Penalty and regained their #1 positioning on Google within 6 months. This led to a 1,000% increase of leads and reduced their Search Engine Marketing spend from $70k a month to 6k per month.
361%
increase in organic traffic
195%
increase in bookings
1,000%
increase in leads
91%
reduction of SEM spend
