Best practice methodology to maximise budget
Natloans are a leading finance & Insurance broker servicing Australia wide.
- Paid Performance
- Search Engine Optimisation
- Development
The challenge
Google Ads managed by the previous partner were not targeted or cost-effective, and the lead cost was over $150 CPL.
The solution
We applied our best practice methodology to reduce ad spend, increase conversions, increase conversion rates, and reduce cost per click.
The results
Our best practice methodology helped to increase conversions from 317 a month to 3,140 per month and reduced cost per click to $10.59, down from $150.
3,140
conversions a month, from 317
435%
increase in conversion rate
$10.59
cost-per-click, down from $150
500%
increase in leads
