Website upgrade to Adobe Commerce Cloud

Drummond Golf is Australia’s largest Golf Retailer, with over 55 stores Australia-wide.

  • Development
  • Search Engine Optimisation
  • Content Strategy

The challenge

Drummond Golf needed to build a new website that fosters its brand & allows for flexibility, freshness, and variety of content, as well as merchandising, promotion, and conversion opportunities to drive more sales online and help drive foot traffic to stores.

The solution

Upgrade from Magento 1.9 to Adobe Commerce Cloud; the new website was launched with a new UX and optimised URL structure to drive the growth needed.

The results

The new website with strategic SEO, a technical audit and implementation and Google My Business optimisation, we helped grow online conversions, organic traffic and in-store traffic.


ranking for all primary keywords


increase in conversion rate


increase in YoY sales which was accelerating from there


increase in foot traffic to store

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