Website upgrade to Adobe Commerce Cloud
Drummond Golf is Australia’s largest Golf Retailer, with over 55 stores Australia-wide.
- Development
- Search Engine Optimisation
- Content Strategy
The challenge
Drummond Golf needed to build a new website that fosters its brand & allows for flexibility, freshness, and variety of content, as well as merchandising, promotion, and conversion opportunities to drive more sales online and help drive foot traffic to stores.
The solution
Upgrade from Magento 1.9 to Adobe Commerce Cloud; the new website was launched with a new UX and optimised URL structure to drive the growth needed.
The results
The new website with strategic SEO, a technical audit and implementation and Google My Business optimisation, we helped grow online conversions, organic traffic and in-store traffic.
ranking for all primary keywords
increase in conversion rate
increase in YoY sales which was accelerating from there
increase in foot traffic to store
