Step-By-Step Guide To Creating A Facebook Marketing Strategy

Nowadays it’s clear that you can’t have a digital marketing strategy without being on Facebook first.

And this comes as no surprise considering that the platform is the biggest social media network with over 2.45 billion monthly active users reported at the end of the third quarter in 2019.

Also, this means that most likely your audience is on Facebook too. You should take the opportunity to create relevant content for them, get them to engage and convert them into loyal customers.

But how do you actually do all that?

Quite simple: take the time to build a strategy.

We know that this is easier said than done, but don’t worry! We’ve gathered the best actionable tips one can use to create a great Facebook marketing strategy for their business and we’re going to share them with you right now.

Let’s jump straight into it.

How to use Facebook for your business like a PRO

The first step before embarking on the Facebook marketing road is to set up your business page. This process will only take you a couple of minutes but it’s essential to do it right. 

Make sure that you use visuals that represent your brand image and allow you to create a consistent representation of your business across all social media platforms. Moreover, make the most out of the 255-character description Facebook provides you with – this is your opportunity to tell people who you are, what you do and why you do it. 

Another important task you’ll have to complete is to create your username and fill in the contact information, operating hours and price range so that customers have an easier time when they decide to cross your threshold, to make an online purchase or simply to ask for more information.

Last but not least, make sure to customize your call-to-action button as this gives your audience an easy way to reach out to you, make a purchase, make a reservation, start a trial or otherwise engage with your business.

Now, before setting off to create your Facebook posts, we advise you to start with a well-put-together strategy. Here are 3 easy steps you need to follow for a successful Facebook marketing campaign:

Define your audience and your goals

Before making your first post, it’s essential to know who you’re addressing and what you want to achieve. To better understand your audience, you should research things like where they live, how old they are, what job they have, what needs and expectations they have, what their challenges and pain points are and, finally, how they use Facebook and when. 

Once you’ve gathered enough information, you can go ahead and create a buyer persona. This is going to help you when you’re creating your posts – if you know who you’re talking to, you know what language to use to attract their attention.

When it comes to setting your Facebook goals, we recommend you use the S.M.A.R.T. framework for better results and a laser-focus strategy. If you choose specific goals you want to focus on – be it increasing brand awareness, boosting customer engagement, attracting more leads or increasing web traffic and growing your conversion rates – you’ll find it easier to create an actionable roadmap for achieving your targets.

It’s all about engaging content

When it comes to content, there are three things you must consider: quality, timing, and consistency. Eye-catching visuals and compelling copy that supports your goals – inform, educate, entertain and/or promote – are a must. 

However, your content’s efficiency will be diminished if you post when your audience is the least active on Facebook. Studies have shown that the best time to post on this platform is on weekdays between 9 a.m. to 3 p.m. You can also use analytics to spot the times when your audience is the most engaged.

Also, in order to obtain the best results, it’s highly recommended to post consistently. No one-week break or I’m going to post tomorrow. Running a business can leave you little time for other tasks, however, if you want to increase your customer engagement, you’ll have to be present on Facebook. Using a scheduling tool might be the best solution for you in this case. 

Leverage the power of ads 

Right now on Facebook, organic reach is more or less dead. If you want to get your content in front of relevant audiences, you have to go the extra mile and target your potential customers with Facebook ads. 

The targeting options Facebook offers are very diverse – from location to age, gender, interests, demographics, behaviour, and even connections. You can also create a custom audience based on the profiles of your most engaged customers. 

If you focus on creating ads that bring real value to your audience and are relevant for them, you’ll be able to boost your lead generation results and your overall customer engagement and retention. Our recommendation: even if the ad setup is quite easy to do, don’t expect to have great results overnight – it’s all about learning at first, an entire trial and error process.

Facebook is an extremely powerful and flexible tool that any marketer should include in their social media strategy, there isn’t a doubt about that.

When it comes to crafting the best marketing strategy for your business, success lies in the details. With a well-defined audience, the right goals, the proper tools, and the best content at hand to be posted, the sky’s the limit.

At Conversion Digital, we focus on delivering ROI from every campaign and on helping our clients grow to become the dominant brand in their space. Your success is our success! 

Don’t hesitate to contact us if you need help organizing and implementing your social media marketing strategy. We’d love to be your trusty partner on your digital journey!