We have lifted over 40 Google penalties from impacted websites. To lift a Google penalty we apply expertise, experience, plain old fashioned hard work and current knowledge of algorithm updates. The algorithm update rolled out on 1 August 2018 impacted tens of thousands of sites, many unsuspecting. This update is now known as the “medic update”. There are many other types of Google penalties, the most common are Penguin and Panda. Google is getting tougher and many penalties are not easily identifiable. Manual penalties are the most straightforward to resolve. Probably the strongest sign your site has a Google penalty (unless a manual penalty) is your phones or leads dry up.