Telstra Perth Fashion Festival came to us with one objective, sell maximum tickets for the show. Conversion Digital developed a specific social media campaign across Facebook and Instagram focusing on custom audiences. We started with a cold campaign driving new traffic from social to the TPFF website. Then we created a strategic warm audience campaign, re-marketing to all website visitors with a ‘buy now’ offer and driving them to the ticket purchase page. The previous year, prior to partnering with Conversion Digital, TPFF ran a 12-week campaign and only had 4,000 visits to their website for the campaign with a ticket sale conversion rate of 7%. With Conversion Digital’s enhanced strategy, we were able to drive 17,000 new visitors to the TPPF website, with a conversion rate of 33%! And all this in only an 8-week campaign! Conversion Digital SOLD OUT all shows!