iSelect is a purely digital brand and needs to be found online for hyper-competitive brand agnostic terms, including car insurance. The first macro objective was to stop the organic traffic decline they had been experiencing.  The second was to increase iSelect’s online presence, impression share, clicks and conversion rates. With great people, a great brand and a lot of teamwork, the key objectives have been achieved. iSelect is now ranking No. 1 for National customer queries including Car Insurance, Travel Insurance, & Life Insurance. We are now working together to future proof their online presence.