Drummond Golf needed to upgrade from Magento 1.9 to 2.2 to ensure the best online user experience for their customers. The new site needed to foster the Drummond Golf brand and allow for flexibility, freshness and a variety of content, as well as merchandising, promotion and conversion opportunities. Throughout the discovery phase of the project Conversion Digital developed a deep knowledge of the brand, understood the objectives for the key stakeholders from DG and got to know the DG customer personas. This assisted us to deliver the best user experience for the end user, whilst integrating with many of DG’s other platforms, including POS and CRM.

The new site showcases branded content, particularly expressing the brand’s energy, so the brand voice is consistent, regardless of site entryway.