Supporting NFP’s via Google Grants

The vital NFP sector in Australia continues to grow, it’s becoming more difficult for each organisation to win the attention & support of its constituents to help drive its mission. Many NFP’s have not yet tapped into the generosity of Google's Grant program. Some have not even heard of it! Conversion Digital is proud to [...]

Which Influencer Is Right for You?

Reports say a single post on a Kardashian/Jenner page can go for up to $500,000; and for good reason. A post from a Kardashian can result in a company’s product completely selling out in minutes and rocket launching brands like HiSmile straight to the top of their field. Not every company can pay to get [...]

Tips for Optimising Your Website for Voice Search

Voice search became a thing following the introduction of Siri on the iPhone 4S in 2011, with Google Voice Search, Google Now, Google Assistant, Alexa, Cortana, Bixby, and a host of other digital virtual assistants following. Confirmation that voice search wasn’t just another fad came in the form of the Google Hummingbird algorithm change in [...]

How To Fix A Medic Update Penalty

Google is constantly making changes to their search algorithm to ensure that the results they return for any search query are relevant and most closely match user intent; if you search for cost of root canal, you’re only interested in results that mention the cost, not results that explain the process without ever touching on [...]

7 Key Tips to Build Your Business’ Presence on Instagram

With over one billion users, Instagram is one of the most influential and far reaching platforms out there. These days it is absolutely essential for businesses to capitalise on this by maintaining a relevant and captivating feed. Not sure how? Here are seven great tips for growing and maintaining your business’s Instagram profile, and ensuring [...]

The Role E-A-T Plays in Organic Traffic

On 1 August 2018, Google announced that they had released a broad core algorithm update, “as we do several times per year.” This week we released a broad core algorithm update, as we do several times per year. Our guidance about such updates remains the same as in March, as we covered here: — [...]

How Does An App Solve An Internal Business Problem?

With all the focus on consumer facing apps, it's easy for business owners to miss the fact that mobile apps are equally suited to solving internal business problems. And many articles about mobile apps emphasise the business benefits of consumer facing apps, adding to the idea that all businesses need a mobile app for their [...]

Why We Recommend Accelerated Mobile Pages

When Accelerated Mobile Pages (AMP) were first introduced in 2015, the primary audience was publishers, and more specifically, news sites. The introduction coincided with the announcement that search queries on mobile devices now outnumbered search queries on desktops, and the touted benefits of AMP included a better user experience, which translates into an increase in [...]

Why Your Company Board Needs a Digital Committee

Based on the outcomes of a survey conducted by them in 2015, McKinsey published an article in mid-2016 outlining how companies could adapt their Boards to the digital age. And despite the article being two years old already, it is still relevant since many companies have not made sufficient – if any – strides in [...]

The White Hat SEO Techniques You Should Prioritise in 2018

Articles on search engine optimisation (SEO) and SEO techniques often use the term "White Hate SEO" (and its polar opposite "Black Hat SEO") explicitly. Due to the nature of SEO there is a fine line between White Hat SEO principles, and Black Hat SEO. For anyone unsure of what White Hat and Black Hat SEO [...]

What Is The Difference Between SEO And SEM?

Each industry has certain terms and phrases that are used so frequently that they are often replaced with an acronym or abbreviation to make expressing them easier. Anyone working in that industry knows exactly what they mean, but anyone only casually exposed to the industry doesn't. Or in the case of SEO and SEM, they [...]

How Do We Prove ROI For A Mobile App?

Once you start thinking of developing a mobile app for your business, one of the first questions that will come up - immediately after "what will it cost?" - is "what will the return on investment be?". And it is a valid question; every time you invest in your business it is with an aim [...]

Comparing Shopify With Magento: A Balanced Look

It doesn't seem fair to compare Shopify with Magento: they're two very different products, aimed at two different types of users. Yes, they are both e-commerce platforms, but as with other e-commerce platforms, they're able to coexist by positioning themselves for different markets. There will always be areas where the markets overlap, but this isn't [...]

How To Use Google’s New Mobile Speed Scorecard & Impact Calculator Tools

If you've paid any attention the various tools and updates Google has announced over the past year, you may have noticed a common thread running through many of them: an emphasis on mobile. And this concentration on mobile has nothing to do with any bias, or even an optimistic hunch. Google has known for some [...]

Optimised Business Location Pages Are Critical To Local Search

Location pages are an incredibly important element of any business website, yet few business owners seem to spend enough time and effort when developing them. What makes location pages so important? A well structured location page helps Google identify relevant pages and businesses when it comes to local search queries. With a properly designed location [...]

What Star Ratings In Google’s Search Results Can Do For Your Click-through Rate

Trust has always been important in business, even if it is intangible in nature. Trust is seldom defined by one thing, but rather a combination of actions that influence people differently. And word-of-mouth is probably the strongest indicator of trust. As businesses shift to having an online presence, either as a regular website or an [...]

What Facebook’s News Feed Algorithm Change Means for Your Business

2018 got off to an unnerving start for businesses that use Facebook to amplify their reach, and drive traffic to their website. On 11 January 2018, Mark Zuckerberg used Facebook to announce significant changes to the News Feed algorithm: I'm changing the goal I give our product teams from focusing on helping you find relevant [...]

Google’s Featured Snippets: Optimising Your Content for Position 0

The reason for many site owners putting so much effort into getting onto the first page of SERPs for relevant queries is because of the boost in organic traffic that follows. But even making it onto the first page of SERPs isn't worth much unless you happen to be within the first five results. Sites [...]

Speed Update: Google Confirms Mobile Page Speed as a Ranking Factor

Google first introduced site speed as a ranking factor in 2010. But site speed as a factor has always only impacted the speed of the desktop version of websites. With an increased focus on mobile, including Google's announcement of the mobile-first index, developers began asking when mobile page speed would start counting as a ranking [...]

Powerful New Features In Google’s Updated Search Console

After nearly six months of limited beta testing, Google is now in the process of rolling out access to the new Search Console experience to all users. There is no way to fast-track your access, so unless you have already received an email message from Google, you will have to wait until they do migrate [...]

Why Measuring Digital Strength Is Important For Your Business

Digital transformation is a term that has been around for some time, but it is only in the last 24-months that it has become something that business leaders have started paying more attention to. Digital transformation is an important shift of organisational activities, processes, competencies and models in order to maximise the opportunities presented by [...]

Page Speed – Why Every Second Matters?

A study into the impact of web page speed on user experience and conversions that is still cited frequently, is one done by Akamai. Even though it dates back to 2009, the findings are still relevant today, and perhaps even more so, now that smartphone usage is well and truly entrenched in our daily lives. [...]

Difference Between Shopify & Shopify Plus – Which Is Best For You?

There are a lot of ecommerce platforms available for businesses and individuals, each with their own pros and cons to the unique requirements of each business or individual. One platform that has appealed to small and medium sized business owners for more than a decade, is Shopify. Part of the appeal lies in the fact [...]