Are you looking to double or maybe even triple your search traffic this year?
With Google’s algorithms being constantly updated, marketers everywhere find it a real challenge to keep up with SEO new requirements.
Nonetheless, well-optimized websites are the ones that win the users’ attention and ultimately their trust by providing their audience with relevant and engaging content all the time.
Thus, understanding SEO is essential if you want to be able to increase your web traffic and boost brand awareness.
Think of it this way: right now, thousands of people may be looking for the exact type of content that you offer. You can help them find it more easily by following the SEO best practices that we’ve outlined in this article just for you.
Let’s start from the top.
How to optimize your SEO strategy [6 tips you should follow in 2020]
Before you do anything else, you should first have an SEO audit for your website.
This way you will not only discover your current status and the root cause for which your search traffic has been lagging until now, but you’ll also be able to set new goals and implement efficient tactics that will help reach those goals.
You can either do this on your own or you can hire an SEO company to do it for you.
If you’re thinking of proceeding on your own, here’s what you should be looking for during an SEO audit:
- Check that all your website pages have SEO meta titles and descriptions.
- Make sure that each page is optimized for relevant keywords.
- Keep your URLs short and simple so that search engines will find it easy to read it and categorize it.
- Format your blog posts properly and increase their readability by organizing them using headings and subheadings, keeping your paragraphs short and to the point and adding a compelling call to action.
- Check that all images you use contain the right keywords in the ALT tags.
- Make sure to include reference links that guide users to your own content and/or to other high authority external sources.
Does all this sound a bit too complicated for you or you’re short on time right now? Let us give you a hand with the whole SEO audit process.
At Conversion Digital, all SEO services start with a comprehensive site audit to grade and score all the elements on your website that influence ranking, visibility, user retention, and conversions.
Once the analysis is done, you’ll have a clear overview of what increases your web traffic and what holds you back. We’ll then help you get ready for the next step: an SEO strategy for success.
Here are 6 things you must keep in mind when crafting your SEO strategy:
Learn how to make RankBrain your friend
RankBrain is one of the most important ranking factors at Google that uses AI to filter search results. In short, this machine learning technology measures user experience on every search result in order to rank them.
If users click on a search result and immediately leave that website (bounce rate), its ranking will drop. On the other hand, if users click on a search result and spend a lot of time on a website (dwell time), its ranking will rise.
That’s why it’s essential not only to optimize your website content for short and medium tail keywords but also to make sure that your content is valuable and relevant for your audience, that it answers their question.
Get inside your audience’s mind
If you want to find out what type of content your target customer most likes to consume, you first have to learn how they think. You can do this by researching the most popular web queries that happen within a certain online community or directly on Google.
There are numerous ways in which you can do this. One of them would be to log into Quora and review the most asked questions and use them as a starting point for your upcoming blog posts.
Another free tool you can use is Answer The Public, a question-based search engine that provides you with the main questions that are asked on the internet surrounding a specific keyword.
Also, you can find what your audience is most interested in by using Google Analytics and discovering which of your website posts are the top performing ones. This way you’ll know what similar topics you should focus on next for your content strategy.
Make your website mobile-friendly
Last year Google announced that mobile-first indexing is going to be the norm, forcing all new websites to prioritize mobile user experience above everything else.
This doesn’t come as a surprise considering that half of the worldwide search traffic comes from mobile device users. And this trend is expected to grow even more in 2020.
Most WordPress websites already come with mobile-friendly themes by default. If your website isn’t WordPress, you still have to make sure that it has a responsive design that ensures readability for smaller screens. Otherwise, the overall user experience will be significantly diminished.
Moreover, you can use Google’s free Mobile Testing Tool in order to make sure that your website has all the marks of a great mobile-friendly platform.
Give old content a refresh to boost your rankings
A few edits here and there can do wonders for an old blog post when it comes to SEO. Maybe the post wasn’t your best work or it hasn’t been updated in a long while, either way now’s the time to breathe new life into it and boost your organic traffic.
When updating the post make sure that the information it contains is still valid. If it’s not, you should add new insights from your experience or recent news that’s relevant to the subject. You can also add any case study or testimonial that will highlight the main ideas of the piece.
Moreover, you should take time to optimize for keywords you want to rank higher for. Don’t forget to pay attention to any broken images or links that have to be replaced – ignoring little details like these can overshadow the work you’ve put in refreshing the post.
Finally, before you published the updated blog post make sure to change its publication date to the current date. This way it won’t get buried in your archives and Google won’t hurry to classify it as old news.
Make video the star of the day
Video content can bring you a lot of user engagement which is great for SEO. Nowadays many people prefer to just skim through an article and then watch the video at the bottom of the page that shows them all they have to know.
This trend has recently grown in popularity thanks to short format videos on Facebook, Instagram and the new hit app, TikTok. And it’s here to stay. In fact, recent research coming from Cisco shows that video content will make up 80% of all online traffic by 2021.
This being said, you need to make sure that the video content on your website is efficiently optimized for search. You can start by updating the titles and descriptions of older videos to increase their searchability and keep them relevant.
Optimize for voice search
Voice search is another rapidly growing trend that has made users’ lives easier in the last few years. Who hasn’t already asked their voice assistant – be it Alexa, Google Assistant, Cortana, or Siri – where can they eat the best food in town or how can they get to that X place?
In fact, most voice searches are local which means that using geo-targeted keywords in your content can bring you the web traffic boost you’ve been looking for. This works best if you are a local business or if your target customers are located in a specific geographic area.
Also, voice search optimization will help you create high-quality content with simple language, great structure, and increased readability that allows it to rank high for both questions and answers.